logo-square
IYK_logo

Hello Korea · Toronto 2026

Your Boarding Gate to 5 Korean Cities

Pick up your K-Travel Card, complete sticker missions and experience Seoul, Busan, Gyeongju, Jeonju and Jeju Island — all in one festival.

How the Card Works

Collect 6 stickers

Complete missions and get stickers!

Claim a prize

K-Travel Card

Explore the festival, collect each sticker and complete the final event survey to receive your prize.

Your Festival Passport

Collect stickers as you explore

To complete the mission, collect all stickers:

  • 1. Welcome Zone (1 sticker)
  • 2. K-Travel Zone (2 stickers)
  • 3. Signature Event Zone (1 sticker)
  • 4. Photo Booth (1 sticker)
  • 5. K-Goods Event Survey (1 sticker)
  • 6 MISSON STICKERS REQUIRED

Completed Card · 6 Stickers

Your sticker collection

The layout below reserves a dedicated spot for each sticker image you will provide.

welcome

Welcome

호종

K-Travel

Hojong

K-Travel

magpie

Signature

Magpie

Photo Booth

Survey

K-Goods

Choose Your Experience

Advance reservations are required for the K-Food Workshop and Jeju Tea Experience. Calligraphy and IMPRINTU are available as drop-in activities.

Step 1

welcome

Welcome Zone

Check in and pick up your K-Travel Card and welcome sticker before beginning your festival journey.Cook an authentic Korean dish in a guided, hands-on session.

Collect 1 Sticker

Step 2

Hojong

K-Travel Zone

Participate in at least two of the five city booths and collect two Hojongi tiger stickers.

Collect 2 Stickers

Step 3

Worry

Signature Event Zone

Join at least one of the four signature experiences and receive one Mugomi bear sticker.

Collect 1 Sticker

Step 4

Magpie

Photo Booth

Complete the photo booth experience and collect one Kkauni bird sticker.

Collect 1 Sticker
Survey

Final Step · K-Goods Zone

Complete the survey and claim your prize

Bring your card with at least four mission stickers to the K-Goods Zone. Complete the festival survey, receive the Imagine Your Korea logo sticker and redeem your prize.

Collect 1 Sticker

Explore 5 Korean Cities

Each destination booth transforms a signature local attraction or cultural experience into a hands-on festival activity.
  • K-BEAUTY · STOP 1

Hello, Seoul

Find Your Signature Style

Discover Seoul’s cutting-edge beauty innovations through personalized analysis and expert recommendations designed around you.

Personal Colour Consultation

Learn which colours complement your skin tone, features and personal style. Receive practical palette suggestions for fashion and makeup.
  • Personalized consultation
  • K-beauty technology
  • Hojongi sticker
  • K-TRAVEL · STOP 2

Hello, Busan

Ride the Haeundae Sky Capsule

Step into a colourful filming experience inspired by Busan’s iconic Haeundae Blueline Park and its coastal Sky Capsules.

360° Cinematic Short-Form Studio

Capture a dynamic, shareable short-form video inside a themed Sky Capsule environment with immersive coastal visuals.

Busan Travel Moment

Discover the city’s seaside energy and take home a digital memory inspired by one of Busan’s most photographed attractions.
  • 360° video
  • Sky Capsule theme
  • Hojongi sticker
  • K-HERITAGE · STOP 3

Hello, Gyeongju

Reimagine Silla Heritage

Meet the visual heritage of Korea’s ancient Silla capital through a contemporary mother-of-pearl craft experience.

Traditional Najeonchilgi Mirror Workshop

Create a decorative mirror using shimmering mother-of-pearl pieces and motifs reinterpreted from Silla-era patterns.

Make a Personal Heritage Souvenir

Arrange your chosen colours and shapes, then take home a practical object connecting ancient design with modern life.
  • DIY workshop
  • Silla patterns
  • Hojongi sticker
  • K-WELLNESS · STOP 4

Hello, Jeju Island

Blend the Nature of Jeju

Slow down and create a personal tea inspired by Jeju’s forests, volcanic landscapes and refreshing island atmosphere.

JEJU TEA SAMPLING

Get a taste of tea sourced straight from Jeju and learn about its origins on this beautiful, volcanic island.

A Small Island Wellness Ritual

Learn about the ingredients, explore their aromas and take a mindful pause inspired by Jeju’s natural environment.
  • Custom tea blend
  • Jeju nature
  • Hojongi sticker
  • K-CULTURE · STOP 5

Hello, Jeonju

Step into Traditional Hanbok

Experience Jeonju’s living traditional culture through the colours, silhouettes and graceful details of Korean clothing.

Traditional Hanbok Experience

Choose from available Hanbok pieces, learn the basic meaning behind their design and enjoy a memorable dressed-up festival moment.

Jeonju Culture Photo Moment

Capture photos in a setting inspired by Jeonju Hanok Village and its beautiful blend of heritage and everyday culture.
  • Hanbok experience
  • Photo opportunity
  • Hojongi sticker

Before You Start

A few simple tips will help you complete the card and enjoy more of the festival.

Step 1

Keep Your Card With You

Lost cards or stickers may not be replaceable, so keep your K-Travel Card safe throughout your visit.

Step 2

Check Participation Rules

Some activities may have limited capacity, operating times or age requirements. Ask zone staff before joining.

Step 3

Signature Event Zone

Join at least one of the four signature experiences and receive one Mugomi bear sticker.